Alert: important development in anti-counterfeiting and customs enforcement in Armenia in the construction and real estate sector

Alert: Important development in anti-counterfeiting and customs enforcement in Armenia — construction and real estate sector Effective: January 2027

Armenia's customs and IP enforcement authorities have materially tightened the controls applied to construction and real estate sector goods — including branded building materials, fit-out products, and engineering components — entering the Armenian market. Foreign companies supplying, distributing, or procuring such goods in Armenia should assess their exposure without delay.

What has changed: Armenia's State Revenue Committee, which administers both customs and tax functions, has expanded the categories of construction-related goods subject to enhanced border checks under the country's anti-counterfeiting framework. Goods bearing registered trademarks — whether Armenian, EAEU-registered, or internationally recognised — are now subject to systematic documentary verification at point of import. Consignments where the importer cannot produce an authorisation document, licence confirmation, or authentic supply chain record face detention, seizure, and referral for administrative proceedings. The change reflects both Armenia's EAEU membership obligations and domestic legislative amendments that came into effect in the first quarter of 2027.

Who is affected: Foreign companies operating in Armenia's construction and real estate sector are affected across three categories. First, importers bringing branded construction materials into Armenia who lack Armenian or EAEU trademark registrations for the goods they supply. Second, foreign developers and real estate operators sourcing construction inputs through local Armenian intermediaries, where the intermediary's authorisation from the brand owner may be informal or undocumented. Third, international manufacturers whose products are being imported into Armenia by third parties without licence — the manufacturer may find its brand associated with parallel import or counterfeit enforcement proceedings without direct involvement. For companies with Russian-Armenian cross-border supply chains, EAEU customs harmonisation means that enforcement at the Armenian border can now trigger parallel scrutiny of prior Russian import transactions.

Recommended action:

• Verify that all branded construction and real estate goods your company imports into, distributes within, or procures in Armenia are covered by a current Armenian or EAEU trademark registration — and that the relevant authorisation documentation is in order and available at the border.
• Review supply chain contracts with Armenian distributors and local procurement partners to confirm they hold documented authorisation from the relevant brand owner; where documentation is absent or informal, formalise it before the next shipment.
• If your goods are being imported into Armenia by third parties without your authority, consult counsel on enforcement options under Armenian IP legislation — the current regulatory environment is more receptive to brand-owner complaints than at any point in the past five years.

[CTA: Speak to our team — info@vetrovpartners.com | WhatsApp/Telegram: +7 (983) 510-38-76]

For matters involving Armenian law or requiring local admission in Armenia, Vetrov & Partners collaborates with trusted counsel in the relevant jurisdiction. We coordinate cross-border mandates covering Armenia, Russia, and other EAEU jurisdictions from our Novosibirsk office.

Further reading: [IP Protection & Enforcement — Armenia](/jurisdictions/armenia/) | [Regulatory & Licensing — Armenia](/jurisdictions/armenia/regulatory-licensing/) | [Enforcement of Foreign Judgments & Awards — Armenia](/jurisdictions/armenia/enforcement/) | [EAEU IP Enforcement — Kazakhstan](/jurisdictions/kazakhstan/ip/) | [EAEU IP Enforcement — Uzbekistan](/jurisdictions/uzbekistan/ip/)

Vetrov & Partners is a Russian boutique law firm established in 2009, recognised by Pravo-300 for eight consecutive years. The firm advises foreign companies on cross-border matters spanning Russia and the EAEU region, including Armenia, Kazakhstan, and Uzbekistan. Enquiries: info@vetrovpartners.com | WhatsApp / Telegram: +7 (983) 510-38-76 | t.me/vitvetcom

This alert is for informational purposes only and does not constitute legal advice. Vetrov & Partners is a Russian-qualified law firm. Contact info@vetrovpartners.com for advice on your specific situation.

— Anahit Sargsyan Contributing Regional Analyst — Armenia · EAEU access, banking and relocation vetrovpartners.com/contributions/